Behind the Scenes of the Amy Stuttle Brand & Website Design
We love creating branding for entrepreneurs who are reshaping their industries, and Amy Stuttle is the perfect example. Amy approached us for branding and website design for her new consulting company, where she helps medical professionals build thriving clinics—drawing from her years of experience as founder and CEO of Victory Men's Health. Our goal? To create a brand and website that exude confidence, credibility, and strategic expertise, all while maintaining an approachable, empowering feel.
About Amy Stuttle Consulting
As the founder and CEO of Victory Men's Health, Amy achieved her vision of changing lives by breaking stigmas around men’s health—growing Victory Men's Health into the largest men’s health company in St. Louis, with 1,500+ five-star reviews and an 8-figure success story. Now, with Amy Stuttle Consulting, she’s leveraging that experience to help medical professionals launch and grow their own clinics. Amy's extensive experience, combined with her data-driven approach, results in exceptional outcomes for both patients and providers.
Step One: Bold Consulting Business Branding
Brand Strategy
Amy’s brand identity needed to speak directly to high-achieving doctors and health professionals while maintaining a premium, luxury feel. Her consulting clients are busy, ambitious, and results-driven. They’re very successful in their fields but don’t know where to begin with the business side of opening a clinic, so the branding had to project clarity and strength without unnecessary complexity. Amy’s the simplifier who comes in to cut their learning curve.
Logo Design
After sketching dozens of options, we landed on an AS monogram that’s full of symbolism reflecting Amy's approach:
Data in motion: Forward-moving bars symbolize the energy and results Amy delivers, reflecting scalability, growth, and optimization—both of business and health.
A journey through partnership: The connected A and S represent the collaborative journey between Amy and her clients, with negative spaces empowering businesses to fill in their own story.
Color Palette & Typography
To align with Amy’s premium positioning, we selected a palette dominated by navy blues and golds—colors that exude confidence, professionalism, and credibility. These hues also ensure a seamless connection to the Victory Men’s Health brand world. The typography is similarly strong, inviting, and polished.
Step Two: Transforming a Template into a Bold Website Design
Amy was the perfect fit for our Launch-Ready website framework, since she was looking for a streamlined site that could launch quickly and grow with her business. She selected one of our proprietary templates, and we customized it to her goals and branding, completely transforming the feel of the original template.
Site Strategy
First, we worked with Amy to understand her website goals, both short- and long-term. We developed a website structure that prioritizes clarity and conversion, eliminating unnecessary pages and streamlining the user journey. The goal? A site that grows with Amy’s business while delivering immediate impact.
Conversion Copywriting
After nailing down the website flow, we moved onto copywriting. Amy’s brand voice is confident, expert, and to the point. We honed her messaging to resonate with medical professionals, meeting them where they are and speaking to their concerns. The final copy is strong, credible, and empowering—just like Amy. Every word was chosen to cut the fluff while maintaining a welcoming, solution-oriented tone.
Template Customization
Amy’s website needed to mirror the strength of her branding while offering a seamless, intuitive user experience. She chose our Simple Luxe website design—typically light and airy—and we transformed it into a bold, moody, and high-impact site by infusing her branding into the template.
The Results: A High-Impact Website, Logo Design & Brand Identity
From branding to website design, every aspect of Amy Stuttle Consulting’s identity was crafted for a bold, polished, and highly strategic brand presence that aligns perfectly with Amy’s expertise and impact. Check out the live site and learn more about Amy’s mission on the newly launched Amy Stuttle Consulting website!
Launch-Ready Websites
Our Launch-Ready Website process means you can start using, promoting, and driving traffic to your site that much faster. Launch your website in a day, with a more effective framework and all the benefits of a website designed by a boutique creative studio. No more waiting for when you feel ready! Schedule a free call with our creative director, Kathryn Joachim, about your website customization.
